In 2017 N-CHROMA was awarded the NWO Take-off phase 1 grant to perform a feasibility study for its colour portfolio. The grant was destined to assess the market potential of N-CHROMA’s technological approaches but also to assess the feasibility of the technology in a bigger scale. N-CHROMA established its technology and defined clearly that the Food and beverage industry is anxious to test the colours produced by N-CHROMA.